Cancer Research UK Brand Identity
Cancer Research UK do astounding scientific work in the fight against cancer and yet their presence often went unseen and unrecognised whilst being viewed as cold and clinical.
— Agency: Interbrand
The aim was to communicate a “bolder, warmer, more confident” and “less clinical” brand persona.
Working directly with senior designers and the Creative Director I was involved with early stage visual development of the new brand positioning, including early stages of the chosen route from the client.